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Amazon Prime Going from Strength to Strength

Amazon Prime now has 54 Million subscribers in the US alone, according to a recent report on HuffPost Business. Subscriber numbers went up by a very impressive 35% last year.

This, in theory, puts Prime well into Netflix territory in terms of popularity. However, it’s important to remember that Amazon Prime is, first and foremost, seen by many as a subscription service for Amazon deliveries, and not a streaming video service.

Amazon Prime

In fact, an interesting report last year revealed that many Prime members don’t use Prime Video at all and that Netflix is actually used to stream video by more Prime subscribers on a monthly basis than Prime Video!

I’m personally inclined to think that these people are missing out. Amazon has brought out some great exclusive content such as Mr Robot and Man in the High Castle. Both shows have received extensive critical acclaim – and are classic binge-watching material.

In addition, Amazon is evolving its musical offering. As I discussed a couple of weeks ago, Prime Stations is a reasonable alternative to Spotify for less obsessive music fans, and is completely free to Prime subscribers. It seems there are many people out there who have a lot of content at their fingertips that they’re not yet making use of.

On the way to Amazon Prime

Amazon Prime subscribers have plenty of reasons to switch on to Prime Video in the coming year. Here are just five of them:

  • The new Top Gear “replacement” show, featuring Clarkson, Hammond and May – exclusive to Prime later this year.
  • Thunderbirds are Go – an all new exclusive animated series.
  • Transparent – Amazon’s highly acclaimed transgender comedy drama.
  • Mozart in the Jungle Another exclusive, just commissioned for a third season that’s likely to launch later this year.
  • BoschAmazon’s own popular crime drama. 

It’s hard to believe so many people are missing out on this amazing content that they’re already paying for! If you’re one of them, put your feet up and start binge watching now!


Ben Taylor Written by Ben Taylor

Ben is a former government IT Director turned Internet entrepreneur. He runs several websites of his own, and provides bespoke IT consultancy to a range of UK clients. He also writes regular IT, business and lifestyle articles for a range of publications, both online and offline.

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